Our Global Head of Music, Lyor Cohen, recently spoke with Bloomberg about why Shorts have become so critical for artist development. I wouldn’t be experiencing this level of success without YouTube Shorts, and I can’t wait to see what the future holds.” Having the ability to combine short-form content on YouTube Shorts with long-form video has been a game changer for me and has helped me reach so many new fans with my music. “I have looked up to musicians on YouTube since I was 13, and the moment I reached the 1 million+ subscriber milestone on my own channel was a moment I'll never forget. On his experience using Shorts, JVKE said: With a mixture of DIY performances, collaborations and intimate Shorts showcasing his creative process and personal life, rising star JVKE has added 1.4 million subscribers to his official Artist channel thanks to Shorts since January. Emerging artists like JVKE and EMELINE and global superstars like BTS, The Weeknd, Post Malone and Halsey are proving that Shorts can build REAL connections with fans around the world. We’re passionate about working with artists at every phase of their career and helping them build their global fan bases from the very start. But now, we have all of those PLUS Shorts. Music on YouTube reaches users through official music videos, our music streaming app, user-generated content, livestreams, live performances, lyric videos, community posts and more. Shorts are redefining the reach of music on YouTube: In April of this year, Shorts containing content sampled from long-form videos generated over 100 billion views. Shorts are developing careers: Official artist channels uploading both Shorts and long-form video are seeing better overall watch time and subscriber growth relative to those only uploading long-form. Shorts are exploding on YouTube: Shorts are generating 30 billion views per day, up 400% from 1 year ago, with 1.5 BILLION monthly logged in users consuming Shorts. While we still have work to do-and will continue to optimize Shorts for ALL artists-we want to celebrate our progress thus far and showcase how Shorts are reaching more people now than ever before. One year after the global launch of Shorts, YouTube has now become a place where music and long-form videos thrive together with short-form content.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |